Uhuru Plaatjies
Lifestyle Content Creator
254.1% engagement, printed as I found it
The issue
The numbers, so neither of you has to guess.
I keep 12,308 creators and 17,900 list appearances in the open. A brand should know what it is buying. A creator should know what the room is worth. The figures are the ones on the public card. If a field is empty, I leave it empty.
Lead
One person the table can support.
Mid-size fashion, Plantbased, sports, lifestyle, home
Whitney skoog kaskisuo
Lakeville, MN, United States
103,100Followers
1,400,000Average views
15%Engagement
I did not pick a favourite. The lead needs a name, a picture address, an audience split, and an engagement rate between 3 and 15 that sits ahead of the median by a real number, not the printed ceiling. If the table cannot support that, this slot stays empty.
106 people
Lifestyle
85 people
UGC
66 people
Content
45 people
Beauty and Lifestyle
Lists
Short lists, on purpose.
Rankings
A page for every subject and every place.
2,846 rankings, and I only open one when at least two people are really there: subjects, places, the pair of the two, and the lists. I order each page by engagement, then average views, then followers. The first name is a sort. It is not a booking.
Statistics
Figures I opened.
What top influencer earnings actually are
Half the creators in the survey I opened did not clear $15,000. The celebrity number in the search box is not the profession.
What influencers ask, and what brands pay, on each platform
On one marketplace the ask and the payment are not the same number. A tiered rate card from another company is not that average.
Nano or macro: which engagement rate are you buying?
Three public reports print three different ratios. I will not average them into a fee.
What UGC creators charge before the rights
A marketplace average near $180 is not the same object as a Reel rate from a 250-person survey.
What usage rights and a month of whitelisting add
One report’s collaboration got more expensive when rights were added. A month on someone else’s handle is a different line on the invoice.
Lorenne Calder
I started this magazine because a directory, left alone, turns into a shop. The person becomes a rate. The list becomes a file you are meant to buy. I have been the person waiting on the other side of that file. I would rather give you a dated page, a name, and the few numbers I can stand behind.
This issue is that page. The lead is one person the table can support. The subjects are the lines that repeated. The lists are short on purpose. If you want the rule for the order, it is on the methodology page, not hidden in a score I will not show you.
I edit in Copenhagen. I do not invent a staff, and I do not invent a life for anyone in the book. If a field was blank, you will not find a story standing in for it. I also do not stand in the middle of the money. No checkout, no escrow, no inbox. The numbers are here so the two of you can agree. The agreement is yours.