Lorenne Calder · 11 November 2026
A short list is how you finish the argument
A list that tries to hold everyone stops being a list. It becomes a directory, and I already keep one of those.
Journal
Notes I am willing to sign.
Three arguments about a short list, a ratio, and how a name gets in. They are not a rate card, and they are not a roundup.
Lorenne Calder · 11 November 2026
Engagement is a ratio, and a ratio is not a fee
A percent is not a verdict. It is one number divided by another, and it behaves like it.
Lorenne Calder · 11 November 2026
How a name gets into my directory
A row gets in because it was public and I could read it. Not because I was persuaded, and not because anyone applied.
The figures
These are the statistical pieces. A chart on each page, and the source under the bars. They are not a price for anyone in the directory.
Lorenne Calder · 11 November 2026
What top influencer earnings actually are
Half the creators in the survey I opened did not clear $15,000. The celebrity number in the search box is not the profession.
Lorenne Calder · 11 November 2026
What influencers ask, and what brands pay, on each platform
On one marketplace the ask and the payment are not the same number. A tiered rate card from another company is not that average.
Lorenne Calder · 11 November 2026
Nano or macro: which engagement rate are you buying?
Three public reports print three different ratios. I will not average them into a fee.
Lorenne Calder · 11 November 2026
What UGC creators charge before the rights
A marketplace average near $180 is not the same object as a Reel rate from a 250-person survey.
Lorenne Calder · 11 November 2026
What usage rights and a month of whitelisting add
One report’s collaboration got more expensive when rights were added. A month on someone else’s handle is a different line on the invoice.