Lorenne Calder · 11 November 2026
What top influencer earnings actually are
Half the creators in the survey I opened did not clear $15,000. The celebrity number in the search box is not the profession.
Statistics
Figures I opened, and what I will not do with them.
Five pieces on the questions people actually search. Lorenne Calder. Each chart uses the numbers in the piece, and the source sits under the bars. I do not average two publishers into a third number, and I do not attach any of this to a name in the directory.
Lorenne Calder · 11 November 2026
What influencers ask, and what brands pay, on each platform
On one marketplace the ask and the payment are not the same number. A tiered rate card from another company is not that average.
Lorenne Calder · 11 November 2026
Nano or macro: which engagement rate are you buying?
Three public reports print three different ratios. I will not average them into a fee.
Lorenne Calder · 11 November 2026
What UGC creators charge before the rights
A marketplace average near $180 is not the same object as a Reel rate from a 250-person survey.
Lorenne Calder · 11 November 2026
What usage rights and a month of whitelisting add
One report’s collaboration got more expensive when rights were added. A month on someone else’s handle is a different line on the invoice.
The journal is the house argument. These are the outside numbers.