I read the newest row on 11 November 2026.

Tool

The figures, side by side.

One username. Followers, average views, engagement, and the audience mix, on a page both of you can open. I will not write a price. The table does not have one.

Portrait of Matt Gibson, from the public picture on the card.

Matt Gibson

@grumpysgreatoutdoord

23,000Followers
33,000Average views
5.7%Engagement
+198%Against the median
Subject
Grumpy's Great Outdoors: BBQ, grilling, outdoor cooking
Place
Abingdon, VA, United States
Shelf
Column

The shelf is my cut, from the follower count, when the count is there. It is not a fee. I read these figures on 11 November 2026.

Audience mix

Where the audience sits

  • United States72%
  • Canada5%
  • United Kingdom4%
  • Other19%

How old that audience is

  • 13–170%
  • 18–245%
  • 25–3423%
  • 35–4423%
  • 45+48%

The gender split of the audience

  • Female6%
  • Male94%

There is no price on this sheet. If you needed a number to pay, ask each other, with these figures in front of you.

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